A new article on "Digitization of the Individual" has been published in Electronic Markets - The International Journal on Networked Business. The article discusses the increasing digitization of individuals, which is reflected in the spread of digital technologies in the lives of individual users, for example in the form of sensors, trackers, smart and networked devices or personal assistants. This has manifold consequences for the individual in his or her role as individual, buyer, private individual, citizen and employee. The article provides a conceptual basis in this field, outlines promising research fields and approaches. At the same time, it introduces the forthcoming special issue of the journal on "The Digitization of the Individual".
Reference: Matt, C., Trenz, M., Cheung, C. M. K., and Turel, O. 2019. “The Digitization of the Individual: Conceptual Foundations and Opportunities for Research” Electronic Markets, https://doi.org/10.1007/s12525-019-00348-9.

Article: https://link.springer.com/article/10.1007/s12525-019-00348-9 (open access)

About the journal: Impact factor 3.818 (2017) - http://www.electronicmarkets.org/